Media : Haliplex steels its optic nerves
Luisa Bustos, Computerworld
Jun 4, 2000, 13:01

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Haliplex steels its optic nerves

06/04/2000 13:01:01

Melbourne-based optical networking (ON) company, Haliplex Communication Systems, is set to go global following the launch of its first ON product lines.

Within six months, the company is hoping to be well on its way at establishing an offshore presence in the US and Europe, Alan Kepper, Haliplex's director of sales and marketing, said.

Previously focused on delivering and developing transmission technology and services for other organisations, Haliplex began designing its own products purely for the $US51billion optical networking industry in 1998.

Key ON technologies include MSPP, SDH/SONET (synchronous digital hierarchy/synchronous optical network) and DWDM (dense wave division multiplexing).

Kepper said the company's first products -- the HPX-600 ON multiplexor and the HPX-300 channel bank multiplexor -- will service the emerging MSPP sector of the ON market.

According to Kepper, customers in Asia and Australia are already signing up for products. "In Australia the market is on the up. Up till now, the big vendors have been selling to Telstra and Optus. Now new carriers can get access to this technology.

"In Australia one or two ISPs are already interested. Asia is a little bit more ahead, and that's where we started selling," he said. "Our customers are likely to be carriers, ISPs, Pay TV operators, mobile carriers and the military."

With one local reseller deal with Logical Connections under its belt, Kepper said the company is looking for several more partners in Australia as well as resellers and OEM partners in Asia, the US and Europe. He said that without a direct sales force Haliplex will rely on its resellers to sell product, install equipment and support customers.

A deal is close to being signed in Melbourne and Kepper said he expects to have up to four local resellers on board by the end of the year.

To assist with its plans to "go global quickly", Kepper said the organisation is also considering floating or finding a suitor. "But we are not too perturbed (about getting acquired). It would be nice."

Kepper estimated the Australian ON market would be around 2 per cent of the worldwide market.

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