News : Haliplex Establishes Regional Sales Headquarters in South East Asia

Nov 12, 2003, 17:00

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Haliplex Pty Ltd, a leading manufacturer of next generation access solutions for service provider, private fibre and fixed wireless networks, today announced both the establishment of its regional sales and support office for ASEAN (Association of South East Asian Nations), Indian Sub-Continent and Middle East regions and the appointment of Mr Amir Azahar as Regional Director.

The operation will be based out of Kuala Lumpur, Malaysia. Mr Azahar will oversee sales and support in Malaysia, Singapore, Thailand, Indonesia, and the Philippines.

Haliplex’s selection of Malaysia as the regional center was based on the country’s central location, large market size for optical networking products, stable political system and modern communications infrastructure, as well as previous sales success with a number of high profile customers, including Tenaga Nasional Berhad (TNB) and Petro Fibre Network (PFN).

Haliplex designs and manufactures telecommunications access solutions that consolidate all essential access functions, including add-drop multiplexing, digital access cross connect switching and channel bank, into a single 16-slot, 1 RU modular platform while keeping to international standards, including ETSI and ANSI, and operating in a multi-vendor environment. Developed to support the emerging carrier service model, Haliplex products help carriers to derive incremental revenue from outsourced IP services, such as security and storage, while still catering to the ongoing demand for voice circuits.

”The Asia Pacific Region is still experiencing growth, despite a considerable downturn in the global economy,” said Haliplex Sales and Marketing Vice President, Alex Turkington. “The establishment of our office in Kuala Lumpur positions Haliplex to build on initial success and achieve sustained growth in markets where the demand for multi-service access platforms is strong.”

A seasoned sales executive with more than 12 years sales and marketing experience in the IT industry in Asia, specialising in IP-based networking and data communications, Mr Azahar joins Haliplex from US-based network security vendor, Top Layer Networks where he headed the Malaysian and ASEAN sales and post-sales support operation for over three years.

Mr Azahar led Regional Management and Business Development teams at Marconi Communications (formerly Fore Systems), Aspect Telecommunications, Chipcom, and 3Com and was responsible for the planning and design of the Petronet Petronas fully-fault tolerant Wide Area Network at Petronas, Malaysia’s largest, government-owned organization.

“All the major ASEAN carriers have extensive SDH networks in place,” said Mr Azahar. “They are looking to vendors, like Haliplex, that have next generation access solutions, to better leverage that investment by seamlessly delivering Ethernet with existing TDM services. This helps them to accelerate the drive forward of IP-based applications and realize incremental revenues from the sale of IP-based value-added services.”

Mr Azahar holds a Master of Science from the Central Michigan University, U.S.A. and a Bachelor of Science, from University of Wisconsin, U.S.A. both in Computer Science and has also lectured in Computer Science at Universiti Teknologi Malaysia, Skudai.


About HALIPLEX PTY LTD

Formed in 1999, Haliplex Pty Ltd is a leading manufacturer of next-generation edge access and multiplexing solutions for service providers, private fiber, and fixed wireless networks. Haliplex designs flexible and modular Multi-Service Provisioning Platform products that are the most feature-rich in their class. Haliplex platforms can be deployed as part of an existing or entirely new SONET/SDH network and allow network designers to deploy traditional or next-generation services - including flexible bandwidth Ethernet-to-PDH.

 

The Haliplex headquarters in Melbourne, Australia features an extensive research and development facility, and sales offices have been established in Australia and the United States. A worldwide network of distributors, system integrators and resellers ensure that customers have world-class, in-country Haliplex product customer support.

 

For further information, visit www.haliplex.com or email info@haliplex.com.


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